Hi friends - This is Patricia, founder of Humidity.

I started Humidity out of pure obsession: not just with beautiful brands, but with the strategic choices behind the businesses we desire.

The timing, the storytelling, the pricing, the partnerships — all the levers that shape perception, build loyalty, and create long-term value in the ever-changing landscape.

Humidity stands at the intersection of fashion, hospitality, wellness and tech. We unpack the “why” and “how” behind the businesses we follow, crave, and sometimes cringe at.

My perspective is shaped by experience across all sides of the industry — from working on the frontlines at CELINE in NYC, to reporting on luxury consumer trends at Jing Daily, to my academic background at NYU, where I first began exploring how culture, socioeconomics, and business intersect. With a cross-cultural lens and a systems-level understanding of what drives desire, I’ve developed a sharp instinct for what resonates — and what doesn’t — in today’s shifting landscape.

At Humidity, we track the sharpest business plays and scout the rising ones who shape and are being shaped by future definition of desire — one sticky story at a time, delivered weekly.

If you’re building, backing, or just obsessed with how modern desire is shaped — you’re in the right place.

For quick, spicy takes → Follow me on Instagram
For deeper convos and industry moves → Connect with me on LinkedIn

Excited to have you here. Let’s turn great ideas into reality.

Warmly,
Patricia